Jamie Sage
Senior designer with a passion for hands-on creativity, blending strategy and design
sagejamie@icloud.com
+44 07356203740
Tripadvisor in-house production initiative
Concept + video + photography + editing + trainingHawker food photography and social video + article
Live article ︎︎︎
Videos + photography promoting Tripadvisor BOTB Restaurants (organic + paid)
Paid social app adoption videos we produced in-house
Paid social reel and brand imagery videos promoting Tripadvisor BOTB Hotels (paid + organic)
Trending Japan content social (organic)
Brand imagery and social video phone use (paid + organic)
Bali (happy) food people article
Live article ︎︎︎
Challenge
After some time at Tripadvisor, I noticed (and felt) the frustration: the lack of original content was a missed opportunity for deeper audience connection. Budget constraints were an issue, but it was clear to me—and likely to our users—that a brand like Tripadvisor needed to show up in a more authentic, original way.
After some time at Tripadvisor, I noticed (and felt) the frustration: the lack of original content was a missed opportunity for deeper audience connection. Budget constraints were an issue, but it was clear to me—and likely to our users—that a brand like Tripadvisor needed to show up in a more authentic, original way.
Opportunity
I decided to take matters into my own hands. I started shooting Singapore’s vibrant food culture and proposed creating an editorial article and social reel to support the visuals. Partnering with a writer on the team, we developed a concept for both the article and the reel. With buy-in from the US social media and editorial teams, we worked with our European sales rep to gain access to a partner-led food tour in Singapore. Armed with cameras and a couple of interns, we captured brand-style food and restaurant photography, alongside a Reel celebrating the iconic Singaporean hawker culture.
Impact
This initiative not only raised the creative bar but also transformed our team’s role. We became the go-to team for producing in-house paid social ads, enabling us to test and iterate content faster and more cost-effectively than ever before.
The work caught attention beyond our immediate circle—leading to a partnership with Warner Music. Our success also justified hiring additional talent in other offices to support the growing demand for original video and photography.
The images and videos we have created over the last two years have been used across international brand and onsite campaigns, emails, event collaterals and B2B prjects, saving the brand money on expensive productions and has cultivated a more collaborative and hands-on creative process, that enables us to learn and refining our approach.
I decided to take matters into my own hands. I started shooting Singapore’s vibrant food culture and proposed creating an editorial article and social reel to support the visuals. Partnering with a writer on the team, we developed a concept for both the article and the reel. With buy-in from the US social media and editorial teams, we worked with our European sales rep to gain access to a partner-led food tour in Singapore. Armed with cameras and a couple of interns, we captured brand-style food and restaurant photography, alongside a Reel celebrating the iconic Singaporean hawker culture.
Impact
This initiative not only raised the creative bar but also transformed our team’s role. We became the go-to team for producing in-house paid social ads, enabling us to test and iterate content faster and more cost-effectively than ever before.
The work caught attention beyond our immediate circle—leading to a partnership with Warner Music. Our success also justified hiring additional talent in other offices to support the growing demand for original video and photography.
The images and videos we have created over the last two years have been used across international brand and onsite campaigns, emails, event collaterals and B2B prjects, saving the brand money on expensive productions and has cultivated a more collaborative and hands-on creative process, that enables us to learn and refining our approach.
Credits
Video and photography: Jamie Sage
Scripts and concepts: Jamie Sage, Malvika Menon, Joseph Koh, Jamie Ta, Michelle Neo, Xun Lin Wong, Greg Lynn Murphy, Annie Cui
Editing: Jamie Sage
Producing: Malvika Menon, Jamie Ta, Joseph Koh, Michelle Neo
Video and photography: Jamie Sage
Scripts and concepts: Jamie Sage, Malvika Menon, Joseph Koh, Jamie Ta, Michelle Neo, Xun Lin Wong, Greg Lynn Murphy, Annie Cui
Editing: Jamie Sage
Producing: Malvika Menon, Jamie Ta, Joseph Koh, Michelle Neo